Privacy Policy

American Tonneau Company (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website theamericantonneau.com (the “Site”) or interact with our services.

By using our Site, you consent to the data practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

1. Information We Collect

Information You Provide Directly

We may collect personal information that you voluntarily provide to us when you:

• Fill out contact forms or inquiry forms on our Site
• Subscribe to our newsletter or email communications
• Create an account or register for services
• Communicate with us via email or other channels
• Participate in surveys, promotions, or contests

The types of personal information we may collect include:

• Name and contact information (email address, phone number, mailing address)
• Truck make, model, and year (when requesting product fit information)
• Any other information you choose to provide

Information Collected Automatically

When you visit our Site, we automatically collect certain information about your device and browsing activities, including:

• Device information (device type, operating system, browser type)
• IP address and approximate geographic location
• Browsing behavior (pages viewed, links clicked, time spent on pages)
• Referring website or source that directed you to our Site
• Date and time of your visit

This information is collected through cookies, web beacons, and similar tracking technologies.

Information from Third Parties

We may receive information about you from third-party sources, including:

• Amazon Associates Program (affiliate tracking and purchase data)
• Analytics providers (Google Analytics)
• Advertising networks and partners
• Social media platforms (if you interact with us on social media)

2. How We Use Your Information

We use the information we collect for various purposes, including:

• Website Operation: To provide, maintain, and improve our Site functionality
• Customer Service: To respond to your inquiries, requests, and provide customer support
• Communication: To send you updates, newsletters, product information, and marketing communications (with your consent)
• Analytics: To analyze Site usage, user behavior, and trends to improve our content and services
• Marketing: To deliver targeted advertising and promotional content based on your interests
• Security: To detect, prevent, and address technical issues, fraud, and unauthorized access
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Business Operations: To manage our affiliate relationships, including with Amazon Associates

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your browsing activities. Cookies are small text files placed on your device that help us enhance your experience and gather analytics data.

Types of Cookies We Use

• Essential Cookies: Required for basic Site functionality and navigation
• Analytics Cookies: Used to track Site usage and performance (Google Analytics)
• Advertising Cookies: Used to deliver relevant advertisements and track affiliate conversions (Amazon Associates tracking)
• Preference Cookies: Remember your settings and preferences for future visits

Managing Cookies

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. However, disabling cookies may affect the functionality of our Site. You can also use browser extensions or privacy tools to manage tracking technologies.

To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout

4. Information Sharing and Disclosure

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

Service Providers

We may share information with third-party service providers who perform services on our behalf, including:

• Website hosting and maintenance providers
• Email marketing and communication platforms
• Analytics services (Google Analytics)
• Security and fraud prevention services

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Affiliate Partners

As a participant in the Amazon Associates Program, we share certain information with Amazon to facilitate affiliate tracking and commission processing. When you click on Amazon product links on our Site, Amazon may collect information about your browsing and purchasing activity.

Legal Requirements

We may disclose your information if required by law or in response to:

• Legal processes (subpoenas, court orders, government requests)
• Enforcement of our Terms and Conditions or other agreements
• Protection of our rights, property, or safety, or that of others
• Investigation of fraud, security issues, or technical problems

Business Transfers

If American Tonneau Company is involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred to the acquiring entity or parties involved in the transaction.

5. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

• SSL encryption for data transmission
• Secure server infrastructure and hosting
• Access controls and authentication protocols
• Regular security assessments and updates

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any account credentials.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. We honor these rights in accordance with applicable privacy laws.

Rights Available to All Users

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing emails or withdraw consent for data processing
• Restriction: Request restriction of processing of your personal information

GDPR Rights (European Union Residents)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to Access: Obtain confirmation of whether we process your personal data and access to that data
• Right to Rectification: Correct inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data under certain circumstances
• Right to Restrict Processing: Limit how we process your personal data
• Right to Data Portability: Receive your personal data in a structured, commonly used format and transmit it to another controller
• Right to Object: Object to processing of your personal data for direct marketing or other purposes
• Right to Withdraw Consent: Withdraw consent for data processing at any time (without affecting lawfulness of processing before withdrawal)
• Right to Lodge a Complaint: File a complaint with your local data protection authority

CCPA/CPRA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request disclosure of the categories and specific pieces of personal information we collect, use, disclose, and sell
• Right to Delete: Request deletion of personal information we have collected from you
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out: Opt out of the sale or sharing of your personal information
• Right to Limit Use of Sensitive Information: Limit our use and disclosure of sensitive personal information
• Right to Non-Discrimination: Exercise your privacy rights without discriminatory treatment

Notice: We do not sell personal information in the traditional sense. However, our use of cookies and affiliate tracking may be considered “sharing” under CCPA/CPRA. You can opt out of this sharing by adjusting your cookie preferences.

State-Specific Rights (Virginia, Colorado, Connecticut, Utah)

If you are a resident of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), or Utah (UCPA), you have similar rights to those described above, including:

• Right to access personal information
• Right to correct inaccuracies in personal information
• Right to delete personal information
• Right to obtain a copy of personal information in a portable format
• Right to opt out of targeted advertising, sale of personal information, and certain profiling activities

How to Exercise Your Rights

To exercise any of these privacy rights, please contact us using the information provided in the “Contact Us” section below. We will respond to your request within the timeframe required by applicable law (typically 30-45 days).

When submitting a request, please provide sufficient information to verify your identity, including your name, email address, and any relevant account information. We may request additional information to verify your identity before processing your request.

7. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information as soon as possible.

If you are a parent or guardian and believe that your child has provided personal information to us, please contact us immediately using the information in the “Contact Us” section.

8. Third-Party Links and Services

Our Site contains links to third-party websites and services, including Amazon.com and other external resources. We are not responsible for the privacy practices or content of these third-party sites.

When you click on a link to a third-party website (such as Amazon product links), you will be subject to that site’s privacy policy and terms of service. We encourage you to review the privacy policies of any third-party sites you visit.

Amazon Associates: As an Amazon Associate, we earn from qualifying purchases made through affiliate links on our Site. Amazon may collect information about your browsing and purchasing activity when you click on these links. Please refer to Amazon’s Privacy Notice for more information about their data practices.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine retention periods include:

• The length of time we have an ongoing relationship with you
• Whether there is a legal obligation to retain the information
• Whether retention is advisable in light of our legal position (such as for statute of limitations, litigation, or regulatory investigations)

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies.

10. International Data Transfers

American Tonneau Company is based in the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate.

These countries may have data protection laws that differ from those in your country of residence. By using our Site, you consent to the transfer of your information to the United States and other countries. We take reasonable steps to ensure that your information receives an adequate level of protection in the jurisdictions in which we process it.

11. Email Communications and Marketing

If you subscribe to our email newsletter or marketing communications, we will send you information about American Tonneau Company products, promotions, and updates. You can unsubscribe from these communications at any time by:

• Clicking the “unsubscribe” link in any marketing email
• Contacting us directly at the email address provided in the “Contact Us” section
• Adjusting your email preferences if you have an account with us

Please note that even if you opt out of marketing emails, we may still send you transactional or administrative emails related to your inquiries or use of our services.

12. Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no industry standard for recognizing or responding to DNT signals.

At this time, our Site does not respond to DNT browser signals. However, you can control tracking through your browser settings and by opting out of third-party tracking services as described in the “Cookies and Tracking Technologies” section.

13. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

If we make material changes to this Privacy Policy, we will provide notice through one or more of the following methods:

• Posting a prominent notice on our Site
• Sending an email notification to the email address you have provided (if applicable)
• Providing notice through other communication channels

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Your continued use of the Site after changes to this Privacy Policy constitutes your acceptance of the revised policy.

American Tonneau Company engineers premium truck bed covers built for durability and weather protection. Our tri-fold and roll-up tonneau covers deliver secure cargo protection with precision engineering and quality materials trusted by truck owners nationwide.